Nicholas Paredes is an award winning experience designer, graphic designer, strategist, educator, and entrepreneur.
Nicholas collaborates with top-level design organizations to deliver excellent product and service experiences for customers and communities. He provides design services ranging from strategy, branding, and business design to the essential delivery tasks of user experience design, usability testing, and product management. Nicholas has built design teams for organizations including American Family Insurance, Grainger, and Walgreens. These teams have been tasked with the delivery of new experiences. His background includes hiring and the development of staffing models as well as budgeting and forecasting for large, complex projects. Great experiences are the end goal, and design culture is my tool for achieving this objective.
My Health Summary Research
Nicholas collaborated with Heartland Health Centers to explore their patient engagement experience. Partnering with care providers and patients, co-designed experience improvements were identified to help support better information sharing. This work was completed at the start of COVID and a renewed effort to explore remote engagement experiences is needed.
Betty Business Design
Betty was an on-demand beauty startup founded by a small team including an academic teammate. Over the course of several years, this team produced a series of business validation tests, designed technology services and hired professional stylists to provide services to clients. The journey was an incredible learning experience that is a great example of how business design can impact entrepreneurial efforts.
BMW Design Sprints
Nicholas led a series of Design Sprints for BMW with a Chicago-based agency. The team conducted ideation sessions and produced prototypes used to conduct research with customers in local dealerships. The effort included “actionable” personas and customer journeys developed to manage research questions and to guide decision-making. This research was used to launch new BMW Connected apps at CES in 2016. (image: BMW Blog)